Funnelish Web Developer – Direct Response

About the role

Incubator Lab is seeking a Funnelish Web Developer to design, launch, and optimise high‑converting landing pages and sales funnels for its portfolio of direct‑to‑consumer brands. The role blends development, conversion optimisation, and marketing execution to create seamless customer experiences.

Key responsibilities

• Build and maintain landing pages, advertorials, and sales funnels using Funnelish.
• Implement conversion‑focused layouts based on copy and creative briefs.
• Create and optimise images, graphics, and GIFs that support messaging.
• Ensure mobile responsiveness and cross‑device functionality.
• Configure and QA tracking tools such as Meta Pixel, Google Tag Manager, and GA4.
• Collaborate with copywriters, creative strategists, media buyers, and growth teams.
• Troubleshoot funnel, tracking, and technical issues.
• Support ongoing testing, A/B experiments, and performance optimisation.

Required profile

• 2+ years of experience building landing pages and sales funnels.
• Hands‑on experience with Funnelish.
• Strong understanding of direct‑response marketing and conversion‑focused funnel design.
• Experience with DTC, eCommerce, or supplement brands.
• Excellent English communication and attention to detail.
• Comfortable working remotely in a fast‑paced environment.

Required skills

• Funnelish
• Meta Pixel
• Google Tag Manager (GTM)
• Google Analytics 4 (GA4)
• HTML
• CSS
• JavaScript