Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualized and executed high‑impact corporate, wedding and club events, managing budgets, logistics and vendor relationships to deliver immersive experiences. Developed integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing paid‑media campaigns (CPC/CPA, A/B testing, landing‑page optimisation) to consistently meet ROI and KPI targets. Built and nurtured business partnerships with merchants, agencies, banks and large corporations, handling media‑buy negotiations and revenue generation. Led an in‑house digital media team, coaching on emerging trends and coordinating cross‑regional expansion efforts with teams in the United States, Brazil and the Americas.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail store, creating a strategic roadmap to achieve targeted sales across multiple markets. Conducted user‑behavior analysis to inform product range selection and managed affiliate programs and data‑feed operations. Planned, implemented and analysed PPC, display, SEO, SEM, content, lead‑generation, email, mobile and social media campaigns, establishing acquisition statistics systems and web‑analytics best practices. Led a digital media team, providing coaching on trends, and collaborated with teams in the US, Brazil and the Americas to develop market expansion strategies. Managed store partnerships and marketing initiatives in foreign markets.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provided strategic marketing consultancy to promote Brazilian cultural and business activities in Hong Kong. Developed communication plans, coordinated events and managed digital channels to increase community engagement. Assisted with technical administration and integration of corporate partners.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Led the development and execution of the marketing strategy for a collective purchasing website, focusing on web‑traffic optimisation, digital marketing and social media. Ensured consistent brand messaging across the organisation, organised special promotions and events, and facilitated direct communication with clients and suppliers to drive engagement and sales.

Digital Marketing Management

2010-07 - 2010-11

Worked with the team to package key content and distribute it across multiple channels to targeted niche audiences, increasing audience engagement and driving traffic to brand websites.