Marketing & Events Director

KRAF Company Limited

2020-02 -

Conceptualises and executes high‑impact events ranging from corporate conferences to immersive social gatherings, managing budgets, logistics and vendor relationships. Develops integrated marketing strategies covering online, mobile, CRM, product promotions and social media, overseeing paid‑media campaigns (CPC/CPA, A/B testing, landing‑page optimisation) to meet KPI targets. Leads a cross‑functional team, coaching members on digital trends and ensuring ROI through data‑driven optimisation. Builds and manages strategic partnerships with merchants, agencies, banks and large corporations, negotiating media‑buying deals and expanding revenue streams.

Global Marketing Manager

Egateway Limited

2017-02 - 2020-01

Designed and executed a comprehensive brand marketing strategy for an online retail platform, creating road‑maps to achieve targeted sales across multiple markets. Conducted user‑behavior analysis to inform product assortment and led affiliate‑program and data‑feed management. Managed end‑to‑end performance‑marketing campaigns (PPC, display, SEO, SEM, email, mobile, social) and implemented web‑analytics best practices to support multi‑channel branding. Directed a digital media team, coordinating with stakeholders in the United States, Brazil and the Americas to drive market expansion and partnership development.

Marketing Manager

MÍNIMO VALOR / SALDÃO DESCONTOS

2011-05 - 2013-11

Developed and executed the overall marketing strategy for a collective‑purchasing website, focusing on web‑traffic optimisation, digital marketing and social‑media engagement. Ensured consistent brand messaging across all channels and organised special promotions and events to boost user acquisition. Facilitated direct communication with clients and suppliers, gathering feedback to refine product offerings. Leveraged analytics to track campaign performance and improve ROI.

Digital Marketing Management

2010-07 - 2010-11

Collaborated with a team to package key content and distribute it across multiple channels to targeted niche audiences, increasing audience engagement and website traffic. Utilised content‑marketing techniques and basic performance‑marketing tools to drive brand awareness.

Marketing Consultant

Brazilian Association of Hong Kong

2013-11 -

Provides strategic marketing advice to Brazilian businesses operating in Hong Kong, focusing on digital transformation, brand positioning and market entry strategies. Supports members with campaign planning, social‑media management and partnership development.