Creative Copywriter

About the role

Bitmedia Labs is seeking a Creative Copywriter to act as the creative hub between marketing, product, and design. You will transform ideas, feature updates, and live‑ops beats into clear messaging, compelling narratives, and production‑ready creative briefs for a variety of channels.

Key responsibilities

• Write direct‑response ad copy for Meta, Google and other ad networks (hooks, variants, angles, CTAs).
• Create and iterate creative angles based on audience insights, product beats and performance data.
• Support conversion assets such as landing pages, store text and promo pages, ensuring ad‑to‑LP messaging consistency.
• Partner with UA/Marketing to test hypotheses through A/B copy variants, new offers and hooks.
• Write email sequences, newsletters, event announcements and win‑back/reactivation flows.
• Craft push notifications and in‑app messages that feel human, fun and clear.
• Maintain aligned communication across channels: one story, multiple executions.
• Produce social posts and content packs for X/Twitter, YouTube, Discord/Telegram and similar platforms.
• Convert updates into short posts, threads, mini‑stories and punchy captions.
• Support community moments such as announcements, patch notes and event hype.
• Expand game lore, characters, themes, event stories and overall world‑building.
• Write narrative wrappers for events (quests, teasers, artefacts) and keep the universe coherent in naming, tone and canon.
• Act as the go‑to person for design requests, translating needs into strong briefs.
• Prepare creative briefs covering goal, audience, key message, visual references, format specs, CTA and variants.
• Delegate tasks to the design team and ensure quality and consistency across deliverables.
• Maintain a lightweight system of templates, naming conventions, asset folders and approvals.
• Define and uphold the game tone of voice across all channels.
• Edit and improve copy across the team when needed.
• Build an internal playbook with do’s/don’ts, examples, hooks library and CTA library.

Required profile

• Minimum 1 + year of experience in copywriting, content or creative marketing; gaming experience is a plus.
• Portfolio that demonstrates performance‑oriented ad copy and brand storytelling.
• Ability to translate product and live‑ops information into clear, persuasive messaging.
• Strong collaboration skills with marketing, product and design teams.
• Detail‑oriented with a focus on maintaining tone‑of‑voice and canon consistency.

Required skills