Mobile UA Manager (Facebook, TikTok)

About the role

We are seeking a Mobile User Acquisition (UA) Manager to lead and optimise our Meta (Facebook) and TikTok advertising campaigns. You will work remotely with a global team, driving growth for our social discovery products.

Key responsibilities

• Launch, optimise and scale Meta and TikTok ad campaigns.
• Report on campaign performance and conduct deep data analysis.
• Perform audience and project analytics using AppsFlyer, internal BI tools and other platforms.
• Scale channels while maintaining or reducing CPA and improving ROI.
• Test new targeting options, ad formats (e.g., web‑to‑app), and creative assets.
• Collaborate with the Creative Team to identify scalable solutions.

Required profile

• Minimum 3 years of experience managing Meta and TikTok campaigns.
• Hands‑on experience with campaign automation (API, autorules, Claude).
• Meta Blueprint certification is a plus.
• Proficient in Excel or Google Sheets.
• Experienced user of AppsFlyer.
• Strong analytical skills and ability to interpret data.
• English proficiency B2 or higher (originally Russian‑speaking).

Required skills

• Meta Ads
• TikTok Ads
• Campaign automation (API)
• Excel / Google Sheets
• AppsFlyer
• Data analysis

What we offer

• Full‑time remote position.
• Salary range disclosed during recruitment.
• 28 vacation days + 7 wellness days per year.
• Referral bonuses up to $5,000.
• 50% reimbursement for professional training and conferences.
• Corporate discount for English lessons.
• Health benefits up to $1,000 per year.
• Equipped workspace or reimbursement up to $1,000 every three years.