Meta Ads Consultant

About the role

We are seeking a Meta Ads Consultant to lead and optimise advertising campaigns on Facebook and Instagram. The role focuses on generating leads, driving sales, and building brand awareness for our clients through data‑driven strategies.

Key responsibilities

• Create, launch and manage Meta (Facebook & Instagram) ad campaigns.
• Develop targeting strategies, define audience segments and plan ad creative approaches.
• Monitor campaign performance daily and implement optimisation tactics to improve key metrics such as leads, sales and ROI.
• Conduct A/B testing on ads and creatives to identify the most effective combinations.
• Prepare concise performance reports for stakeholders.

Required profile

• Proven experience using Meta Ads Manager.
• Strong understanding of Facebook and Instagram advertising ecosystems.
• Knowledge of audience targeting, retargeting techniques and pixel implementation.
• Basic analytical abilities and experience producing performance reports.
• Ability to manage advertising budgets efficiently.

Required skills

• Meta Ads Manager