SEO/SEM Specialist – Drive Organic & Paid Search Growth

About the role

We are looking for a data‑driven SEO/SEM Specialist to own both organic and paid search initiatives. You will shape keyword strategies, optimise on‑page elements, and run high‑performing PPC campaigns to boost visibility and ROI.

Key responsibilities

• Conduct keyword research, expand keyword lists and optimise content for organic traffic.
• Improve meta tags, landing pages and site architecture for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to resolve issues.
• Launch, monitor and optimise Google Ads and Bing Ads campaigns to maximise ROI.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report and analyse performance metrics using GA4, Google Search Console and other tools.
• Analyse competitor advertising, keyword tactics and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven trends.
• Reliable internet connection with backup power for uninterrupted remote work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript