Middle SEO Specialist

About the role

We are looking for a Mid‑level SEO Specialist to drive growth for high‑competition projects in iGaming, crypto and betting. You will own the performance of multiple sites, ensuring steady improvements in rankings and traffic while collaborating with content, link‑building and development teams.

Key responsibilities

• Lead and optimise SEO projects, taking responsibility for position and traffic dynamics.
• Perform on‑page technical optimisation: indexing, crawling, rendering, micro‑markup and internal linking.
• Design and execute off‑page strategies, including link‑building and PBN campaigns, and monitor their effectiveness.
• Diagnose ranking drops, recover sites after sanctions, and adapt to Google algorithm updates.
• Collect SERP and competitor data using crawlers, APIs and custom tools.
• Build and maintain processes that deliver predictable metric growth across the project pool.
• Formulate hypotheses, run experiments, analyse results and document learnings.
• Prepare technical specifications for developers, content creators and link‑building teams.
• Report on work performed, impact achieved and upcoming plans.

Required profile

• Minimum 3 years of SEO experience, with at least 1 year in highly competitive niches (iGaming, crypto, betting).
• Proven ability to explain why a site holds its positions and how Google updates affect performance.
• Experience building repeatable processes and running data‑driven experiments.
• Strong technical mindset for diagnosing indexing, crawling, rendering and markup issues.
• Comfort with AI‑generated code, markup and data, taking responsibility for the results.
• Bonus: experience with behavioral factors, Python development, project recovery after sanctions, and drop‑domain evaluation.

Required skills

• SEO (on‑page, off‑page, technical)
• Indexing, crawling, rendering, micro‑markup
• Link‑building and PBN strategy
• Claude Code / Codex for daily automation
• Python (basic understanding)
• API integration and custom crawler development
• Data analysis and hypothesis testing