Head of Marketing – New Products

About the role

Social Discovery Group is seeking a Head of Marketing to own the product marketing strategy for a dedicated B2C product. You will shape segmentation, positioning, messaging and go‑to‑market plans while leading a cross‑functional squad to drive growth across the full funnel.

Key responsibilities

• Define and execute product marketing strategy, including market segmentation, positioning and messaging.
• Lead a cross‑functional team (UA, CRM, creative, analytics, landing pages, product) to launch growth initiatives.
• Optimize the acquisition‑onboarding‑activation‑retention‑monetisation funnel with a focus on LTV.
• Conduct market and competitor research, translate insights into growth hypotheses and experiments.
• Track performance through KPIs and business metrics (EI / Revenue) and ensure measurable results.

Required profile

• 5‑7+ years in senior product marketing, growth or marketing lead roles for B2C digital products.
• Proven record of improving revenue, conversion, retention and LTV.
• Strong leadership and stakeholder management in a matrix environment.

Required skills

• Experience with performance‑marketing platforms: Google Ads, Meta Ads, TikTok Ads.
• Proficiency in funnel optimisation techniques such as A/B testing and Conversion Rate Optimisation (CRO).
• Expertise in segmentation, positioning and messaging frameworks.

What we offer

• Fully remote full‑time position.
• 28 vacation days plus 7 wellness days per year.
• Referral bonuses up to $5,000.
• 50% reimbursement for professional training, conferences and meetings.
• Corporate discounts for English lessons and health benefits (up to $1,000 gross per year if not eligible for medical insurance).