Senior Lifecycle Marketing Manager

About the role

A full-service retention marketing agency for eCommerce brands is hiring a Senior Lifecycle Marketing Manager. The role combines strategy and hands-on execution: you own client relationships and outcomes, supported by a designer, an email technician and AI-assisted workflows. As AI takes more of the execution, your time shifts toward planning, analysis and strategic direction.

Key responsibilities

• Act as the primary point of contact and strategic advisor for clients, lead client calls, present strategies and build trust-based relationships
• Develop and execute lifecycle marketing strategies and own key KPIs such as revenue, conversion rate, AOV, LTV and engagement metrics
• Analyze performance, optimize flows and campaigns, and lead segmentation, testing and data-driven decisions
• Build, launch and optimize flows (automations) and campaigns, manage segmentation, forms and integrations within ESPs, and ensure quality assurance
• Work with designers and technicians, and write and refine high-converting email and lifecycle messaging
• Own timelines, deliverables and prioritization across accounts

Required profile

• 8+ years of marketing experience, with strong depth in lifecycle marketing; agency experience strongly preferred
• Proven ability to own accounts and drive measurable business results for eCommerce brands
• Strong understanding of DTC, ecommerce or retail growth
• Comfortable using and directing AI tools, with an ownership mindset and highly organized, detail-oriented approach

Required skills

• Advanced experience with Klaviyo
• Customer lifecycle marketing, segmentation and personalization, A/B testing, email and retention metrics
• Nice to have: other ESPs, Slack, Asana, Google Workspace, multi-channel retention (SMS, push)

What we offer

• Fully remote work environment
• High ownership and autonomy, direct client exposure and a clear path toward leadership
• Access to top-tier tools and a culture of continuous learning