Growth Manager – Crypto Card

About the role

The Growth Manager will own the end‑to‑end growth of the BitMart Crypto Card, driving user acquisition, activation and ongoing usage through data‑driven campaigns and product operations. You will work cross‑functionally with marketing, sales and engineering to expand channel reach and optimise the user lifecycle.

Key responsibilities

• Design, launch and optimise data‑driven growth campaigns (cashback, token rewards, referrals) and run A/B tests to improve ROI.
• Monitor key performance indicators such as CAC, ARPU and churn using analytics tools.
• Expand acquisition channels for the crypto debit card, partnering with exchanges, wallets and ecosystem players.
• Manage daily product operations, analysing user data to identify pain points and drive feature improvements (e.g., KYC flow, Web3 wallet integration).
• Build user segmentation models and personalised engagement strategies for high‑net‑worth and DeFi users.
• Implement AI‑driven solutions like chatbot support for cross‑border dispute resolution.

Required profile

• Minimum 2 years of experience in financial product operations, preferably in crypto or fintech.
• Proven track record of launching products and delivering user acquisition results (e.g., +20 % 30‑day retention).
• Experience running cross‑functional campaigns with marketing and sales teams.

Required skills

• Mixpanel
• Google Analytics
• SQL
• Python