Head of Mobile User Acquisition

About the role

We are seeking a Head of Mobile User Acquisition to lead performance marketing for our portfolio of social discovery apps. The role will drive rapid user and revenue growth across global markets while managing a high‑budget mobile acquisition program.

Key responsibilities

• Define and execute a comprehensive mobile acquisition strategy targeting 150‑300% growth in users and revenue.
• Lead and expand a cross‑functional team of 5+ specialists, collaborating with product, design, analytics and engineering.
• Manage monthly acquisition budgets of $1M+ for core and emerging markets, allocating spend across Google, Facebook, TikTok, CPA networks and in‑app partners.
• Oversee the creation of high‑impact campaigns, monitor performance, and optimize based on LTV, CPA, EROI and retention metrics.
• Drive market‑share expansion through global rollout and sustained growth in Tier‑1 markets.

Required profile

• Proven experience leading mobile performance marketing with a $1M+ monthly budget.
• Successful track record promoting mobile apps in Tier‑1 markets.
• Strong analytical mindset with deep knowledge of acquisition KPIs such as LTV, CPA and EROI.
• Excellent written and verbal communication in Russian and English (B2+).

Required skills

• Google Ads
• Facebook Ads
• TikTok Ads
• CPA networks
• AppsFlyer
• Firebase
• App Annie

What we offer

• Opportunity to shape growth for globally recognized brands.
• Remote‑first work environment with a diverse international team.
• Recognition as a “Great Place to Work” winner and top‑ranked flexible‑jobs employer.