SEO/SEM Specialist – Remote Full‑time

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our search strategy, boost visibility, and manage advertising budgets to achieve measurable results.

Key responsibilities

• Conduct keyword research, expand keyword lists, and optimize on‑page elements for SEO.
• Perform technical SEO audits (site speed, crawlability, indexing) and coordinate fixes with developers.
• Develop and execute link‑building campaigns to increase domain authority.
• Launch, monitor, and optimize PPC campaigns on Google Ads and Bing Ads.
• Track, report, and analyze performance metrics using GA4, Google Search Console, and other tools.
• Research competitor strategies and adjust tactics accordingly.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven trends.
• Reliable internet connection with a backup supply.
• Experience with HTML, CSS, and JavaScript constraints is a plus.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (basic knowledge)